全球第一部无形资产专著《无形资产学》征求英文版出版合作伙伴

发布时间：2024-10-31 10:38:13 来源： 浏览：646次

  无形资产学创始人蔡吉祥著，该书在全球有广泛的读者群，适合于企业管理者、风险投资家、金融界、大学生、研究生。可作为大学教材和继续教育教材。

  附英文目录

  INTANGIBLE ASSETTING

  BY CAI JIXIANG

  CONTENTS

  preface 21st century : A century of Intangibles

  Chapter One Contents & Methods of Intangible Assetting

  Section 1 Concept & Contents of Intangible Assetting

  Section 2 Possibility & Importance of Establishing Intangible Assetting

  Section 3 Relationship Between Intangible Assetting & Relevant Subjects

  Section 4 Methods of Intangible Assetting

  Chapter Two Concept & Component Elements of Intangibles

  Section 1 Concept of Intangibles

  Section 2 Component Elements of Intangibles

  Section 3 Relationship Among the Elements of Intangibles

  Chapter Three Nature, Significance & Classification of Intangibles

  Section 1 Nature of Intangibles

  Section 2 Significance of Intangibles

  Section 3 Classification of Intangibles

  Chapter Four Characteristics of Intangibles

  Section 1 Intangibility of Intangibles

  Section 2 Legal Status of Intangibles

  Section 3 Exclusiveness of Intangibles

  Section 4 Special Characteristics of Intangibles Transactions

  Section 5 Openness & Extensiveness of Intangibles

  Section 6 Nonstandard Quality of Intangibles

  Chapter Five Basic Issues of Intangible Assetting

  Section 1 Intellectual Property ≠ Intangible Assets

  Section 2 Analysis of Goodwill

  Section 3 Using Right of Land Should be Separated from Intangibles

  Section 4 Intangible Assets & Intangible capitals

  Chapter Six A Dialectical View of Intangibles

  Section 1 Tiny & Magnitude

  Section 2 Instant & Long

  Section 3 National & International

  Section 4 Intangible & Tangible

  Chapter Seven Intangibles &Human Resources

  Section 1 Intangible and Tangible of Human Resources

  Section 2 Relationship Between Intangibles & Human Resources

  Section 3 Establish A Fine Process of Circle For Intangibles &

  Human Resources

  Chapter Eight Management of Intangibles

  Section 1 Basic Contents of Intangibles management

  Section 2 Management of Trade Name

  Section 3 Management of Patent Right

  Section 4 Management of Trademark Right

  Section 5 Management of Know-how (Trade Secret)

  Section 6 Management of Copyright

  Section 7 Intangibles Management Institution Within An Organization

  Section 8 Macro-regulation of Intangibles

  Chapter Nine Business of Intangibles

  Section 1 Basic Contents of Intangibles Business

  Section 2 Disposition of Intangibles Resources during

  the Foundation of A Firm

  Section 3 Intangibles Investments

  Section 4 Intangibles Transactions

  Section 5 Creative thinking in Intangibles Business

  Section 6 CI Design & Intangibles Engineer

  Section 7 Advertisement Investment in Intangibles Business

  Section 8 Internationalization of Intangibles Business

  Section 9 Distribution of Intangibles during the clearing

  period of A Firm

  Chapter Ten Financial Accounting of Intangibles

  Section 1 Principles of Intangibles Accounting

  Section 2 Basic Contents of Intangibles Accounting

  Section 3 Establishing Intangibles Account Book

  Section 4 Working Out Intangibles Financial Report

  Section 5 Basic Financial Index of Intangibles

  Section 6 Trend of Accounting Reform :Cost Accounting of Intangibles

  Chapter Eleven Statistics of Intangibles

  Section 1 Setup &Principles of Intangibles Statistics Index

  Section 2 Overall State Index of Intangibles

  Section 3 Statistics Index of Patent Rights

  Section 4 Statistics Index of Trademark Rights

  Section 5 Statistics Index of Copyrights

  Section 6 Statistics Index of Relationship Among Intangibles Elements

  Section 7 Statistics Index of Relationship Between Intangibles & Human Resources

  Chapter Twelve Auditing of Intangibles

  Section 1 Significance of Intangibles Auditing

  Section 2 Principles of Intangibles Auditing

  Section 3 Basic Contents of Intangibles Auditing

  Section 4 Auditing of Patent Rights

  Section 5 Auditing of Trademark Rights

  Section 6 Auditing of Know-how

  Section 7 Characteristics of Intangibles Auditing

  Chapter Thirteen Valuation of Intangibles

  Section 1 Significance of Intangibles Valuation

  Section 2 Types of Intangibles Valuation

  Section 3 Major Factors Requiring Attention in Intangibles Valuation

  Section 4 Basic Methods of Intangibles Valuation

  Section 5 Major Intangibles Elements Valuation

  Section 6 Characteristics of Intangibles Valuation

  Section 7 Difficulties & Countermeasures in China Intangibles Valuation

  Chapter Fourteen Intangibles & Finance

  Section 1 Intangibles Financing & Intangibles Investment Fund

  Section 2 Intangibles Hypothecation

  Section 3 Insurance & Intangibles

  Chapter Fifteen Law Principles of Intangibles

  Section 1 Patent Rights Statutes

  Section 2 Trademark Rights Statutes

  Section 3 Copyrights Statues

  Section 4 New Plan Variety Rights Statutes

  Section 5 IC Topography rights Statues

  Section 6 TRIPS For Main Treaties of WTO

  Section 7 Trend of Intangibles law

  Section 8 New Issues Facing Intangibles Laws

  Chapter Sixteen Informatics Of Intangibles

  Section 1 Significance of Informationization of Intangibles

  Section 2 Information Management Software of Intangibles

  Section 3 Special Website of Intangibles

  Chapter Seventeen Intangibles Strategy

  Section 1 Basic contents of Intangibles Strategy

  Section 2 Significance of Intangibles Strategy

  Section 3 Principles of Intangibles Strategy

  Section 4 Practice of Intangibles Strategy in China

  Appendix News Reports on Intangibles Dispatched by Xinhua News Agency

  Epilog